Undertone Networks, an online advertising network that provides advertisers with placements on top Web sites, announced that Patrick Schoonveld, a former product operations manager with Google, Inc., has joined Undertone as product manager.
pandora glass beads Working with Undertone's leadership team, Schoonveld will drive the company's product strategy from ideation through delivery. This includes defining product roadmaps for the company's primary audiences: agencies and brand marketers as well as publishers. This hire is the latest addition to Undertone's products and technology team, which has more than doubled in the last 12 months, the company noted.
Best Kid Shoes OnlineAs product operations manager at Google, Schoonveld led the strategy, development and launch of the DoubleClick Network Builder, while also contributing to the success of the Google Exchange. Previously, he was general manager of development and ad operations director at Sourceforge, Inc., where he managed the development of the internal ad server and launched new ad products, including RSS advertising and microsites.
"This hire is the latest evidence of our commitment to building products and technology that meet marketer and publisher needs both today and in the future," said Alan Schanzer, Chief Strategy Officer at Undertone. "We see the opportunity to use technology, combined with human power to further revolutionize the way the media marketplace works during the next 24 months. Patrick's previous experience at Google and DoubleClick will be invaluable in continuing to establish technology as yet another point of marketplace differentiation for Undertone and another competitive advantage for its customers."
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